As of July 1, 2026, the mandatory Country of Origin Labelling (CoOL) laws for seafood are officially in effect across Australia. The transition period is over – if your venue serves seafood, the AIM model (Australian, Imported, Mixed) must now be clearly visible to your diners before they order.
While the new Australian Consumer Law regulations introduce strict compliance and record-keeping requirements, they also present a massive opportunity to showcase premium local produce to diners who actively want to eat Australian seafood.
Here is how sourcing Infinity Blue makes navigating the new CoOL requirements completely effortless for your business and the restaurants you supply:
- The Automatic “A”: Whether you are sourcing our Victorian springwater or Queensland saltwater barramundi, our fish is 100% Australian. There is no mixed-origin confusion, meaning any dish featuring our barramundi secures an undisputed “A” rating every time.
- Bulletproof Compliance: The new laws require hospitality venues to keep proof of origin for three months. We provide clear, transparent invoicing and provenance records, making the paper trail flawless from our farms to your wholesalers, right through to the wet fish shops and restaurant tables.
- Consistent Year-Round Supply: Because our barramundi is sustainably farmed in controlled environments, you never have to worry about sudden weather events or market shortages forcing emergency substitutions that require last-minute menu rewrites.
With over 99% of Australians wanting to know where their seafood comes from, diners will be looking for the “A” on your menu. Give them the exceptional quality they expect, and give your kitchen complete peace of mind.
Is your seafood supply CoOL compliant? Reach out to our team to secure a reliable, 100% Australian barramundi supply for your business today.